Setanta has lost all its English Premier League football matches to ESPN, and looks set to lose the rights to the Scottish Premier League to Sky, effectively signalling the end of the beleaguered sports broadcaster (and possibly the presence of premium sport content on DTT). Although ESPN have hinted at making their coverage available on as many platforms as possible, there's virtually no chance of Sky doing the same.
Update: ESPN plans to launch a new premium channel to carry its content; a carriage deal has already been struck with Sky, and the broadcaster is in negotiations with Virgin Media and BT Vision. A selection of games will also be broadcast in high definition.
