Confirmed: shopping channel to leave Freeview

Virgin Media have confirmed that they have lost the licence to broadcast one of its shopping channels on Freeview from January next year. The cable company owns Sit-Up TV, responsible for broadcasting Bid TV and Price Drop TV on DTT. It is thought that the capacity freed-up will be used to launch a new channel on multiplex A; Discovery won an auction for the slot last month. Virgin are "reviewing the implications of this development on [their] business model and considering alternative courses of action".