Freeview Playback becomes Freeview+

Freeview Playback, the brand name for Freeview-enabled personal video recorders, is to be replaced by "Freeview+". Playback devices offer near-identical features and services to "rival" devices such as Sky+ and (Virgin Media's) V+ boxes; the name change is designed to capitalise on consumers awareness of these more established concepts. The name change, to be rolled out in the coming months, will be supported by a marketing campaign.