Setanta move to capitalise on Picnic delay?

Setanta Sports are considering plans to enhance its presence on DTT – and possibly even Freeview – in the wake of Ofcom's decision to further delay a ruling on Sky's Picnic plans. According to a senior Setanta source, the company is now looking to exploit this advantage, although they declined to reveal specifics: "We are looking at some developments in the coming months, not around pricing, but to do with content".