Bulletin: Virgin 1 and Smile TV

The MD of Virgin Media Television has been speaking about how important Freeview carriage will be to the success of new channel Virgin 1. As ABC1 discovered to it’s cost, primetime hours on Freeview are much sought-after, especially now that digital TV is in 84% of homes. Virgin 1 launches on Monday, at 18:00 on Freeview. Smile TV will broadcast between 03:00 and 07:00 and timeshare with Dave when the latter launches on October 15, according to EPG listings.