08 February 2007

Sky to launch subscription service on DTT?

Sky plan to launch a new subscription service on DTT in the summer. The capacity currently used by Sky's three Freeview channels (Sky Three, Sky News and Sky Sports News) will be used to broadcast an extra MPEG4 stream - meaning these channels will no longer be available on Freeview and that a new box will be required to view the content. A monthly subscription will be charged for content, likely to include Premiership football and premium content. The service is yet to receive the green light from Ofcom, and highlights how seriously Sky is taking the threat of rival pay-TV providers (such as BT, Top Up TV and Setanta Sports) taking away revenue from satellite subscriptions.