Freeview Playback brand to take on Sky+

The Freeview consortium is to launch a new brand to promote sales of Freeview PVRs (Personal Video Recorders). Freeview Playback logos will appear on PVR models from later this year as the nation prepares to replace old analogue video recorders. Like Sky+, PVRs allow users to pause and rewind live TV, and skip through the adverts in recorded programmes.