ITV Play to launch on Freeview

ITV have announced the launch of a new 24-hour phone-in quiz channel on Freeview, "ITV Play". The decision to launch a dedicated channel follows very successful (read: very profitable) programming broadcast overnight on ITV1 and ITV2. The channel will launch on April 19: it is not yet known where the capacity to broadcast the channel will come from: it could replace Men & Motors.