13 May 2008

Sky’s Picnic postponed again by Ofcom

Sky’s plans to launch a subscription television service on DTT by replacing their three existing channels on Freeview with programming from Sky Sports, Sky Movies and Sky One have been dealt another blow by the media regulator Ofcom. Two separate consultations – on the state of the pay-TV market as a whole, and of Sky’s proposal – have already been carried out, but now a third has been announced to examine the impact the move could have on the UK television market as a whole. The consultation will last until the end of the summer, pushing any Picnic launch back to Summer 2009.