29 February 2008

S4C to launch new block of kids’ programmes

S4C will significantly increase its broadcasting hours from June with the launch of a new block of programming for nursery age children. The station will start broadcasting from 07:00 (rather than noon) to broadcast a six-and-a-half hour block of shows for pre-schoolers. Last year, the Welsh broadcaster launched a consultation on kids television, suggesting a proposal to launch a dedicated children’s channel. The channel could utilise sister channel S4C Two for programming aimed at older children, which will be extended in ‘phase 2’ of the channel’s plan.