19 February 2008

The Hits to be re-branded 4Music this year

Channel 4 will re-brand The Hits as 4Music later this year. Rumours last year suggested that the broadcaster would re-name the music channel last month. It has now been revealed that the change will occur later this year, when The Hits’ airtime sales contract with Sky expires. 4Music-branded programming will be shown on the channel from March.