24 August 2007

ITV considering selling capacity to Virgin Media

ITV are reportedly considering selling some of their Freeview broadcast capacity to Virgin Media, according to Broadcast. It’s thought that plans to launch a movies channel in the space currently occupied by ITV2+1 (and previously the now-defunct ITV Play) have been shelved. Any sale to Virgin would allow them to launch Virgin 1 on Freeview in a 24-hour slot, rather than the current plan to replace FTN (which would only allow broadcasts between 18:00 and 06:00).