ITV considering selling capacity to Virgin Media

ITV are reportedly considering selling some of their Freeview broadcast capacity to Virgin Media, according to Broadcast. It’s thought that plans to launch a movies channel in the space currently occupied by ITV2+1 (and previously the now-defunct ITV Play) have been shelved. Any sale to Virgin would allow them to launch Virgin 1 on Freeview in a 24-hour slot, rather than the current plan to replace FTN (which would only allow broadcasts between 18:00 and 06:00).