06 March 2007

Sky consider keeping Freeview channels

As suspected, Sky are reportedly reconsidering their decision to remove their three channels from Freeview in order to launch a subscription service on digital terrestrial. Already facing significant audience losses on their flagship channel Sky One (since it was removed from the Virgin Media cable line-up), Sky are now considering throwing films and football at the channel to keep advertisers happy. This strategy would replace their ridiculous idea to launch a Sky-in-miniature service on DTT.