28 March 2007

Emap and C4 to launch new Freeview channel

Media group Emap and Channel 4 are to launch a new joint-venture channel on Freeview, offering music videos and youth programming. As deeteetee reported in February, the two companies have been in discussions for some time over the new venture, which sees Channel 4 gain control over more Freeview capacity and gives Emap access to better quality programming. The new channel will launch in place of Emap’s The Hits channel.