There is now a higher proportion of households with at least one TV receiving digital TV services in the UK than in any other country in the world. 70% of households now receive digital television via digital cable, satellite or Freeview. In Wales, this figure rises to 80%. No other European nation has a take-up level greater than 50%. The popularity of Freeview is largely responsible: 7 out of every 10 new digital conversions are to the DTT service.