04 February 2004

Government to begin Switchover push

MediaGuardian reports that the Government is to start a concerted campaign to encourage the public to switch to digital TV and hasten the switch off of the analogue signal. It is planning to hire Lambie Nairn, the design firm that designed the idents used on BBC Two and Channel 4, to design a logo for use in the campaign. The Government could start switching off the analogue signal within two years, and is setting a target to complete switchover by 2010.
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